Our Services
Our core services help you amplify your message, secure coverage and maximize awareness. With heavy focus on content quality and media/KOL contacts, our team of seasoned veterans make sure you win the communications in today’s noisy digital world.
Public Relations
Our team has many years of experiences in public relations. With strong focus on content quality and media relations, we help you secure earned coverage and maximise awareness.
Public Relations
The notion of Public Relations evolves all the time. Its most recent evolution is the move of space: from offline to online. This transition has changed the media landscape upside-down and forever. The PR world is now almost exclusively online, bombarded with coverages, and embracing unprecedented informality. We believe content and access are key to win the communications in this era.
Impact Marcom is fluent in all types of Public Relations assignments: consumer engagement communications, corporate public relations, product marketing, and crisis management. Our team of communications experts will help you secure the coverage through crafted content and strong media relations. Our access spans all kinds of media and journalists, online and offline. Our primary segments are fashion, luxury, lifestyle, technology, business and marketing, entertainment, and news media.
Understand your campaign goals and objectives
Develop a strong communications strategy
Identify target consumer and media
Media relations and coordination
Press release development, and in many cases for our global-brand clients, press release localisation
Co-branded partnership and collaborations
Press function arrangement and management including Media Visit, Press Conference, Group Interview, Media Luncheon, Media Trip (local/overseas)
PR toolkit development including brand, product, or executive profile
Media monitoring
Securing high and impactful coverage
KOL Management
We offer total solutions in KOL management, covering execution in all social media platforms, content formats, and KOL genre.
KOL Management
Key Opinion Leader emerges as the most influential and powerful force of current media landscape. Growth and unprecedented social media adoption has created the new space for popular individuals to share their content and interact with their followers. They shape and lead public opinion.
At Impact Marcom, we help you launch and manage KOL campaigns. Every year we reach millions of consumers through hundreds of KOL engagements. We connect with thousands of KOLs in all scales, from rookies who are building their fan base to superstars with millions of followers. The categories and segments of KOL are very fragmented and complicated, but our team can help you navigate this exciting space full of marketing opportunities.
We are fluent in all social media platforms and content formats. Reach us for a conversation.
Understand your campaign goals and objectives
Develop a strong KOL strategy and execution plan
Identify target consumer and appropriate social media channel
Explore, propose and approach KOL
Content co-creation with KOL, development and supervision
Post and asset maximisation
(re-post, boost post, asset purchase for brand use)
(re-post, boost post, asset purchase for brand use)
Execution and monitoring
Contract and fee negotiation
Social Media Management
Social media platforms are on constant changes. Not only the features that are continuously improved and becoming more complicated, the audience landscape is even more complex. User behaviors and preferences never settle. Only the pages that can keep up with this rapid pace can grow followers and engagements. Social media management has never been more difficult and has become one of the most pressing challenges for brands of all nature and scale.
We can help you navigate all aspects of social media management: social media strategy, content development, advertisement and performance management, inbox management, and page administration.
Digital marketing and social media strategy
Social media advertising and optimisation
Social media management and administration
Content strategy and planning
Asset and graphics development
Inbox management
Digital media buying
Data analytics
Printing
Impact Group has been in a printing business for over 20 years. Currently, we operate in two main areas: large-format printing and commercial printing, and we specialise in FMCG, retail, luxury, cosmetics industries.
Printing
Retail presence plays a very important role in today’s customer journey. We help you perfect all your physical communications through our printing services. Our products include in-store signage, shop decoration, marketing collaterals, and POSM.
Our subsidiary business specializes in large-format printing and commercial printing. Our cutting-edge facility is one of Thailand’s most advanced and automated production in our industry. We offer a full end-to-end service, from pre-press, printing, and post-press. Our prints are of the highest quality produced by HP Latex and HP Indigo technologies, and are periodically verified by labs in the US and Europe.
POSM
Banner, display and signage
Backlit visual
Book
Retail decoration
Vehicle wrap
Labels, Leaflet, Brochure
Name card, Marketing collaterals
Social Media Management
Leveraging ubiquitous social media landscape to maximise your brand presence and consumer engagement. We offer total solutions for digital marketing and social media management.